For anyone out there who is interested in trying a veg diet or knows someone who is, PCRM (Physicians Committee for Responsible Medicine) has launched its 21-Day Vegan Kickstart program. They are offering celebrity tips, a forum, restaurant guide, recipes, and a 21-day meal plan. Heck, it sounds good for the already tried and true veg looking for culinary inspiration–for the next 21 days, you can have recipes and meal suggestions emailed to you daily.

You can also follow PCRM on twitter and become a fan on Facebook.

I’m really excited about this program. As mentioned on their site, veganism is becoming more and more accessible. Recent news coverage about factory farming and the environmental perils it entails is making it more and more difficult to ignore what meat-eaters consume and how that food gets to their tables.

As Jonathan Safran Foer recently noted, we need not incorporate new values  to understand and realize the horrors of the meat and dairy industry, we need only tap the values and “good instincts” we already have.

Couple that understanding with the fact that a plant-based diet is far healthier than any other and you’ve got a very compelling case for going veg.